Custom Business Card has been used for centuries, and yet their use remained highly valuable for building a network to promote a business. The bridal industry is not an exemption from this.

And with that, in deciding on a concept for your custom business card, it is crucial that the design reflects your bridal shop and the services you offer. It serves as a visual representation of your brand, so careful attention to detail is necessary. Not only to impress clients but to build connections with other industry members.

In this blog, we share helpful tips for creating a unique and professional custom business card. Read on.

What to consider when designing your custom business card

Use high-quality paper

custom business card

The look and feel of your name card can significantly influence how potential clients and partners perceive your business. This is why the material you choose is crucial.

A flimsy, highly bendable card can suggest to the person with whom you hand it out that you have lousy branding. In the same manner, a thick, lustrous card material can deliver a professional brand image. To which, in return, express that you are a trustworthy business with excellent products to offer.

Keep it simple and functional

Keep it simple and functional

While aesthetics is essential, do not forget that the purpose of custom business card is to give people access to your brand and contact information. When overwhelmed with design, clients might not even shed a sweat to look at it further when they do not find it appealing at first glance.

Prioritize and emphasize the key information only, like your shop name, logo, and contact information, such as the phone number, email address, and website.

Use colours wisely

Use colours wisely

Colours can evoke a certain mode and feel in any design. And as a bridal store business, you want to exude sophistication and elegance through your business card.

For instance, using purple can denote extravagance and premium service. Using white as a primary colour in the design can evoke simplicity but also elegance, especially when you pair it with metallic silver or gold foil stamps.

Use high-definition images

If you decide to add photos or images to your business card, make sure they have high resolution, preferably 300 dots per inch (DPI), so they don’t appear blurry once printed. Apart from the image quality, it is also important that subjects are relevant to your business, like a wedding dress or a bouquet of flowers.

How to grow your network using custom business cards

How to grow your network

Attend wedding shows

Wedding exhibitions are the best avenue to meet potential clients and partners. Attending these events is a great chance to showcase samples of your bridal dresses and accessories. Additionally, you can meet other industry members and foster relationships with them. This is when your business card would come in handy. Hand one to everyone who shows interest in your services.

Host an open house

You can also initiate an open house and invite other wedding professionals. This is a great opportunity to exchange contact cards and eventually connect on social media, so you can cross-promote each other’s business.

Hand out business cards strategically

Be sure that you get the best out of your investment by making sure your business cards do not land on rubbish cans or the drawer of random things. Hand them out to those who are most likely to recommend your services to their clients.

Wedding suppliers to partner with

Here is a list of professionals with whom you can build partnerships with to expand your network and gain new clients.

  • Event planners
  • Local wedding venues
  • Photographers
  • Musicians
  • Florists
  • Printing companies

In keeping your business going, it is important to have a network of professionals with whom you can establish partnerships and help each other thrive. And business cards might be just a simple piece of paper, but when used effectively, can greatly impact your business growth.

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