Quick Response codes, commonly called QR codes, are becoming increasingly popular in the retail industry. Most significantly, the use of “smart labels” has allowed businesses to make their products more interactive and engaging for their customers.
In this blog, let us discuss further the many advantages of incorporating QR codes into your product labels. Read on.
Table of Contents
What are the benefits of using QR codes on smart labels
Traditional labels can be static and offer limited opportunities to provide customers with comprehensive information about the products and the business selling them. The amount of information available to customers is limited to what is printed on the labels.
Whereas when a QR code is featured, customers can access additional information found online with just a simple scan. Quickly and conveniently.
Additionally, using QR codes, you can lessen the amount of information you display on the smart labels. This results in less cluttered and more visually appealing labels without compromising the relevant details that customers need to know.
How to make smart labels interactive using QR codes
There is a wide range of possibilities for interactive labels. You can use QR codes to enhance customer experience by:
Providing additional product details and specifications
To provide customers with more information about a specific product, you can include a link to its product page. This link can offer details like technical specifications, dimensions, and care instructions that would otherwise make the label too cluttered with text.
Accessing product manuals, instructions, or assembly videos
If your product needs to be assembled, such as furniture or accessories, QR codes can be used to guide customers to instructional materials on your website rather than printing a manual. This can help lower costs and increase traffic to your website.
Offering exclusive discounts and promotions
Entice customers to engage with your business and make a repeat purchase by providing incentives. QR codes are effective in building excitement and curiosity about your special offers. Generate interest in your special deals and create a sense of anticipation to keep them engaged.
Sharing customer reviews and testimonials
To gain the trust of potential buyers, it’s important to show them real testimonials from customers who have used your product. This will help them make informed decisions about their purchase and establish authenticity for your brand.
Connecting to social media accounts
QR codes can be a useful tool to boost customer engagement with your brand. You can easily direct customers to your social media pages and increase the chances of growing your followers. This method also provides an opportunity for them to share your content with their own followers, expanding your brand’s reach even further.
Tips for optimizing QR code smart labels
To get maximum results, consider the following best practices:
Provide clear instructions and call to action
Provide clear instructions to consumers on how to properly scan the QR code and inform them about what they can anticipate by doing so. This will help clear any confusion or uncertainty they may have and ensure a smoother experience for you, as the business owner, and the customers.
Keep your call to action short and direct. Additionally, make sure that the CTA is relevant to the information embedded in the code. Some examples include:
- Scan to shop
- Scan for discount
- Follow us on Instagram/Facebook
- Visit us online
Ensure the QR codes are compatible with different devices and scanning apps
Conduct a thorough testing of the QR codes on the labels before proceeding to print them. Use different devices and popular apps to ensure that the QR codes can be easily scanned and read by a wide range of users.
By doing so, you can avoid any potential issues or errors that may arise during the printing process and ensure that your QR codes are functional and efficient in serving their intended purpose.
To summarize, QR codes can add a modern touch to your product labels by giving customers instant access to online content valuable for their purchase. They are also a great tool for connecting with customers by directing them to your website or social media pages.
No matter what your purpose is, whether to drive more sales, increase website traffic, build authenticity with reviews, and more, QR codes are flexible and customizable to achieve your marketing goals.
If you’re interested in smart labels, visit StickerMarket!
