These types of interactions require you to build a strong first impression. A bad one can greatly damage the requisition of your brand. To help you out, we’ve prepared tips that’ll help you design your business cards.
The 21st century has birthed technology that has changed the way humans have lived. Today, we can constantly communicate with one another through the internet and the minicomputers we have in our back pocket. This technological shift meant that many businesses must adapt their marketing methods to survive.
With this in mind, you may think that something printed like a business card is obsolete. A relic of the past. This couldn’t be farther from the truth. During meetings, potential clients and other investors may look for one. It is a way for you to build connections and network with other professionals. Even if you work in the tech field, it is always handy to have one or two on your person at all times.
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Find the Right Size and Shape
Before you start choosing the styles and designs that you would like to use, you need to first decide on the size and shape of the card. There are standard sizes that you can go for but if you want to get creative with it, you can. Printing professionals often offer the option of going with a custom card shape.
A unique shape can help you catch the eye of various people. Depending on what industry you’re in, having a creative spin on your business card can give you an advantage over the competition.
Focus on Quality and Texture
Because these cards are physical items, the texture and quality of the paper are imperative. Depending on what choice you make, it will tell your clients and business partners all about you. Using cheap materials can result in the card becoming flimsy and unpleasant to fold. You should seek to avoid this outcome at all costs.
We recommend that you choose a stockier material for the cardstock. A thicker material suggests both durability and professionalism. There are several finishes you can choose from as well, such as matte and glossy. Combining excellent quality gives your company a good reputation based on these cards alone.
Information Distribution in Business Card
The main purpose of a business card is to provide initial information about you and your company. Along with your logo and company name, you should always include all the necessities such as your name, position, email address, and phone number. Things like your social media handles and company website should be added as well.
If you wish, you can add QR codes and the location of your office/shop. Both of these are optional. Depending on what industry you’re in, you may want to include certain pieces of information and designs. Every industry has its own unspoken rules and standards about how their cards should be designed.
And those are the basic tips we had for you. Aside from those above, there are other ways you can improve your card. With proper basics, you should be able to create something that your future partners will be impressed by. Don’t hesitate to go bold and try out different ideas! Innovation is always something that has helped move the business world for thousands of years.
If you want to see more business card designs, visit StickerMarket!
