As deliveries and online shopping have become more prevalent, you’ll capture the customer’s attention as soon as their package arrives. Memorable packaging does wonders for your brand and overall product sales.
The modern trend today seems to lean more and more towards minimalist designs. The younger generation looks like they perfect simple yet effective design choices. However, if everyone chose to go this route, every single brand would look the same. That is why we are going to talk about the opposite of minimalism: Maximism.
As its name implies, this concept is often called the aesthetic of excess. This means that the design choices seek to attract people with loud and colourful art. Depending on the industry that you are in, this concept can be quite common among your competitors.
In today’s blog, we’ll be discussing the different reasons you should try a maximalist approach to packaging your products.
Table of Contents
Creates a Great First Impression
The main reason to use excessive and bold designs is to create a strong first impression on the customer who sees it. Using vibrant colours and different textures can bring out the packaging’s strong points and minimise the parts that you may not want to show. With minimalism being prominent, your products will stand out from all the rest.
To truly maximise the effect, you’ll want to add little details as well. This can be done with the use of various stickers. You can add them to the package to make it stand out even more. You can even save on the cost by relying on stickers. There are many options to choose from, so you won’t have to worry about which one to use.
It’s Unique Packaging
As we’ve mentioned before, the rise of minimalism has created a disparity in designs. Now, various brands and companies are going the minimalist route, making them all blend together. By choosing to go with a different philosophy, you are able to stand out. In a sea of similar-looking faces, your product can become something that people strongly remember.
Of course, you can rely on the strength of the concept alone. You need to compliment your maximalist packaging choice with complimentary pieces. Including something as small as a sticker can make each package from you custom-made. Embracing a unique approach can give you an advantage and bring in people who wish to see something different.
A Lot of Creative Freedom
One of the main criticisms that minimalism gets, especially from artists, is how restrictive it is. Viewers may also find certain design choices boring and just plain lazy. With maximalism, you won’t have to worry about that. You can go as far as you can take yourself without ruining the core concept of what you’re doing.
Flexing your creative chops is a fantastic way to show customers how much effort and work you’ve put into each custom label and packaging. Happy customers can be a total game changer, as they’ll be sharing your art all over their social media pages. With this, you have a great tool that draws in various people.
And those are just three reasons why you should try maximalism out. Both design concepts have their pros and cons, so you should look into each carefully. While this style is not for everyone, when it works, it can create the best possible results. Try both minimalism and maximalism out and let us know what you think.