Today, we’re going to talk about a tool that can help make the rebranding process much easier for you. Stickers are a fantastic tool and the reasons are listed below.
Going through a rebrand is always a stressful time. There are a lot of things to think about and consider to bring the project to a success. The nature of this project is to re-introduce your brand to your target audience and create a different impression of your services and products. This means that you’ll have to think about a new marketing campaign.
As such, you’ll want to create campaigns that can capture people’s attention and let them know about the new face of the company. Whether you just completely remade your company’s look or just did something simple like change your logo, a solid marketing strategy will ensure that your customers know who you are.
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They Act as Your Brand Managers for Stickers
Stickers are a portable and versatile tool that can be used in almost any environment. These two traits make them excellent brand ambassadors. You can hand out samples to your employees to use and encourage them to stick your logos on their personal belongings. This allows you to reduce the cost of marketing, as your staff becomes walking billboards.
The versatility doesn’t end there. You can also make use of different stickers to decorate the office. For example, you can use wall decals to adorn the office space with new designs and colours. Starting this way can help build morale around the office and start the rebranding project the right way.
Perfect Engagement Tool
One of the keys to helping your rebrand succeed is creating engagement. The more people that talk about your new logo and designs, the better it is for your campaign. Along with the excellent stickers, you should also include QR codes in them so that people will reach your socials. Encourage people to reach out to you to create an organic connection with them.
Building a strong connection with your target audience allows you to build your brand with people who care about what you have to offer. You can also do giveaways, contests, and other events to create even more opportunities for people to engage with you and others. The versatility means that you can use them for anything.
Excellent Packaging Tool
When you are in the process of rebranding, it can be difficult to get rid of old packaging and products. A simple and cost-effective solution to this is to use stickers on the packaging. While you are transitioning, a simple sticker can do a lot for the packaging you provide your products in. Not only is it affordable, but it is also quite durable, making shipping easy for you.
The biggest reason to use a sticker though, is the fact that you can place them in nearly every kind of packaging. You don’t need to think about using customised designs and complicated materials, a sticker covers everything you’ll need and more.
The process of rebranding is always arduous. Making use of unique and unconventional solutions can help you bridge the gap and recover the steam your brand originally had before you needed to rebrand. Use every method and strategy you can to reach the best possible results.
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