Have you heard of sticker marketing?
While marketing online is an effective tool, offline marketing can be just as successful. One of the most popular ways to market your brand is through the use of printed materials, like stickers. By properly taking advantage of these, you will be able to catch the attention of people who are not aware of your company or brand.
As one of the most cost-effective methods of marketing, there are various kinds of stickers that you can choose from. From using bumper stickers on cars to splattering the office with your logos and colours, you won’t have to worry about getting the word out.
Today, we at Stickermarket will provide you with tactics that can help your sticker marketing campaign be a successful one. Each method has its unique advantages, allowing you to adjust to whatever goal you are going for.
Take a look.
Table of Contents
Choose Places with High Visibility
When deciding what location to place your stickers in, you need to think about how many people will actually see them during the day. By strategically placing them in places such as benches and chairs in shopping malls, you can maximise the visibility of the ad. People who see your stickers every day will be able to recognize your brand on sight, even if they don’t know what your company does or is about.
The perfect type of sticker for this kind of sticker marketing is vinyl stickers. These are made with material that can withstand the weather and will last the length of your ad campaign.
Keep Things Simple
Balancing design and marketability is always a difficult choice. However, we recommend that you keep the designs on your stickers as simple as possible. While maximising the space that you have, you need to be aware of the amount of information you place on the sticker. Having too much information will make the sticker look cluttered.
We suggest you use your logo only. If needed, you can also place your socials as well. Don’t forget to choose materials that can stand the test of time and survive the elements.
Create a Catchy CTA
A call-to-action or CTA is something that every sticker marketing campaign has. With proper utilisation, you will be able to encourage potential customers to respond to the campaign. A clearly thought-out CTA will boost the likelihood of the campaign succeeding. A catchy CTA can leave a lasting impression on the people who see your stickers.
One of the unique ways to go about sticker marketing a CTA-centred sticker is using customised bumper stickers. Stuck on the back of a car, your ad campaign can go a long way if you use it on a company car. Not only will potential customers see it, but you can show off your clever design skills to your business partners as well.
Provide an Incentive
A free giveaway may be the oldest trick in the book but it is one of the most effective ones. Offering clients a simple Buy 1 – Get 1 deal is a great way to begin a launch campaign. Another fun way to create engagement is running a contest. You can do something creative like a contest to find stickers that you’ve hidden. Doing these fun contests is a fantastic way for your company to generate buzz on social media.
You can add a little spice to this tactic by using holographic stickers. Combined with a simple message, this type of sticker will be able to catch the attention of anyone who sees them. Plus, who doesn’t love owning a holo?
Send a Clear Message
Like keeping a simple design, having a clear message for your sticker marketing campaign is crucial to its success. When coming up with what to say, keep in mind that you will need to consider how the person benefits from seeing the sticker. Think about the role your product will play in your customer’s life and base your choice on that.
For this tactic, we recommend using die-cut stickers. This sticker design manages to attract the attention of many people. You can freely choose a shape to show your intent or if the campaign has a theme.
It is important to remember that there are many approaches to make sure that you succeed in drawing people in. These tactics provide a starting point for any campaign you might be thinking of doing.
We encourage you to check out our other products as well. We have a wide selection of stickers, decals, and business cards that you’ll find useful.
