It can come across as a surprise for many businesses how many uses a sticker can have when adding it to your marketing tricks. Most people only think of stickers as something that a child would play around with. However, when utilised correctly, it becomes a powerful asset to your promotions and campaigns.
On the business side of things, stickers are mainly used as address labels or product labels. In today’s blog, we will be talking about the other ways that you can use a custom sticker to your company’s advantage.
Here are 5 ways that you can use stickers to grow your company further.
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Giving away stickers with your logos and branding is a great way to keep your company in the public eye. You can encourage your employees to display your logo on their water bottles, mobile devices, or laptop for free marketing as well.
Another way you can do giveaways is by handing out samples during a trade show or include them in your gift packs.
2. Customising Customer Packages
If your business sells products and ships items to customers, having a memorable package design can increase the chances of a repeat customer. Not only that but when customers show their haul online, your logo and brand will be visible for all the world to see.
You can also throw in promotional stickers in the packages as well. Doing this will allow regular customers to represent your brand and provide exposure to people who may have not known about your business yet.
3. Branding Your Company Vehicle
Using personalised stickers is a great way for your company to keep the brand exposed to new people. This is especially the case if your employees are frequently travelling for business meetings and other company ventures. Adorning the company car with your colours will give people an idea about your company and what you do.
We also recommend that you encourage your company’s employees to use your logo stickers while they are travelling as well.
4. Promoting the Launch of a New Product
During the launch of a new product, you will want to do everything that you can to ensure that it is a success. Putting the image of the new product on a sticker is a cheap but efficient way of marking. By giving away free swag, you can let your customers know what to expect and what the new item will look like.
With the new product’s image being spread around, people will start talking about it, even placing your adverts for you around town.
Don’t forget to put your company’s name and location on promotional material while placing them in areas that build hype around it.
5. Social Media Engagement
Today, using social media is crucial to growing your brand and ensuring that it reaches a wider audience. This is how you can make use of stickers. By clever design, you can include your Facebook, Snapchat, Instagram, or Twitter handle on each item that the customer purchases. You can also include these stickers in the item that the client has ordered.
With that, you can advertise to people who are already interested and invested in your brand. If they have a large following, you may see exponential growth.
Another pro of doing this type of marketing campaign is the organic engagement on your social media sites. Many customers will want to reach out to you to provide their feedback and opinions. Putting your social media handles in giveaways and promotional items has a large payoff.
To conclude the guide, there are many other ways that you can use stickers to your advantage. Being cheap to produce, your brand will be able to grow naturally with the help of loyal customers and employees.