The competition between niches and industries grows by the day. With the sheer amount of competitors that you have on the market, it can be difficult to stand out among them. Each company has their own personality and branding, giving people an idea of where they should spend their hard-earned money. However, due to the amount of these businesses, it is becoming harder for people to notice each company’s purpose.
In order to compete, both big and small businesses need to use different marketing tactics to solidify their brand recognition. Despite being in the digital age, many companies still make printed materials like stickers, labels, cards, tags, and signs to spread their message around. Because of how effective they are at drawing people in, these materials have been in use for decades.
Stickers, especially, have seen a lot of uses due to how versatile they are. Today, we are going to talk about that and expound on the different ways custom-printed materials can be used to reinforce your branding.
It’s Rather Memorable
One of the biggest reasons that people despise digital advertisements is the constant barrage of unwanted and simply uncreative ads. Physical media like stickers and other products are great because of how memorable they are. If you plan and design optimally, you can create something that your target audience won’t soon forget.
There are various approaches and styles that you can use to effectively make a great first impression. While you are using a sticker for your campaign, you should always combine it with other methods and tactics to broaden your horizons. We recommend using these during events so that the customer has two things to remember the event and their souvenir.
You won’t have to worry about finding the right one to use as well. Professional printers like us here at StickerMarket carry multiple types of stickers that you can choose from. Every option has its own advantages and uses. For example, if you need a logo done up, there’s a specific type that’s perfect for what you need.
Great for Customer Engagement
These days, engaging with your customer base is quite necessary. You’ll create scenarios where your customers are able to interact with you on social media. Personalised marketing materials show your customer base that you care about them and value their taste. The perfect way to organically create engagement is through giveaways and events.
Doing so allows people to share their excitement about what you’re doing. Ask people to share the stickers they got from you on each social media platform you’re on. Here, you’ll be able to see what people think about you and your different products. If you are a smaller business, building a strong relationship with your regulars can help you succeed.
A great type that you can use are stickers with QR codes. These help you and your customers connect even faster. They’ll only need to scan the code on the street to reach your various social media pages.
Builds Up Your Community
The backbone of any business is the community around it. Depending on your circumstances, having a community support your business can make or break it. Aside from your various products, people can show their support for you by making use of your branding. Providing people with stickers with your branding on them will show others just how many people are supporting you.
The community you build doesn’t have to be an in-person one as well. You can use apps like Discord to give you the opportunity to bring people together and provide them with valuable information about your company. You can send out announcements, hype up a sale, or show off a new product that’s dropping soon.
Creating a safe place where people can discuss and share their experiences is valuable. With the proper use of technology, people can connect with each other with the use of your brand. These methods can foster strong feelings of loyalty in your customers, so don’t hesitate to make use of them.
It’s Easily Distributed
The biggest reason why various companies still use printed materials like stickers is because of how easy it is to distribute and pass around. You don’t need to hire a separate company to spread the word about you, you can do it yourself. Aside from sticking different materials on surfaces around the city, you should do a lot more.
We suggest doing something like adding freebies to every product purchased. There is nothing people love more than getting something for free. So giving away high-quality freebies can build a lot of goodwill with your customers. Use a variety of designs to create some buzz around the products that you’ve got for sale.
The lightweight and portable nature of these printed materials makes them incredibly convenient tools for different events and giveaways. More people will be exposed to your brand and products. Through these tools, you won’t have to break the bank to reach as many people as possible.
Improves Your Packaging
A sticker is incredibly cost-effective and versatile. This makes it the tool for enhancing your packaging. Because of the pandemic, the demand for deliveries has exploded. Thus, the box that you place your products in needs to be presentable and attractive. Improving your customers’ unboxing experience only encourages them to come back for you.
As for products in a physical, attractive packaging matters even more. It is one of the ways people can find your product. Having something that stands out is ideal. So you’ll need to design your packaging and labels cleverly. Showcase your creativity and draw people to all of your different products and items.
It may seem small, but a simple sticker can do a lot for you. The impact of reinforcing your brand shouldn’t be taken lightly. Providing something memorable can really do a lot for your business. If you haven’t considered incorporating printed materials into your marketing strategies yet, why not give them a chance? It may just be the missing piece your brand needs to take it to the next level.
