When you create a great item to sell and mass produce, it doesn’t just end there. You still need to do a lot of things before the merchandise is launched to the public. One of these steps is creating a proper product label for the thing you’ve made. Depending on what it is, there are various regulations you need to follow to ensure that it is safe for the consumer.
Not only that, but you need to think about how it’s going to look as well. An informative and well-designed product label is paramount to the success of your product in the market. As such, you should do your best to find the ideal labels for your merchandise. However, it can be difficult to know where to get started.
In today’s blog, we’ll be giving you a little hand. Here are five tips that can help you find the right product label for your products.
Table of Contents
Prioritise Providing Information on the Product Label
The main purpose of having a product label is the information that it provides. If you are providing food items or other perishable goods, you need to cram in as much info as possible in modern to meet the regulation standards. Having info on makeup is crucial as well as people will be looking at what ingredients you’ve put into the item before they make the decision to purchase it.
Be sure to highlight things like potential allergens and warnings on the product label. Customers who have certain triggers need to know in order to avoid the product should it contain something they are allergic to. Do not omit anything as it could lead to an accident later on. Ensure that everything is visible to protect yourself and the customer from potential harm.
Make It Versatile
When you are in the process of designing your labels, you should also consider the various surfaces that it’s going to be stuck to. For example, a product label that looks good on a glass container may look terrible on a plastic one. This will pose a problem if you are dealing with various items that make use of different containers.
To avoid this, you should go for designs that are able to maintain an attractive look on every kind of packaging material. Test the materials on different surfaces to see how they look on shelves.
Stand Out Among the Competition
Aside from a list of ingredients and other relevant info, it’s the label’s job to attract people to the item. If your product has an ugly sticker attached to it, customers may think badly of it. It should come as no surprise that your visuals should stand out. Incorporate your brand’s image and any other relevant imagery. Make sure that the colours and designs that you end up choosing are memorable and distinctive.
Rely on Printing Professionals
If you want to maximise the effectiveness of your sticker labels, you should work together with printing professionals. By doing so, you’ll know that the stickers you’re printing out are done by the best in the business. This safety measure allows you to focus on designing the best logo that you can. You can send your designs in and let the printers think about the complicated part of things.
Conduct Test Runs
Whether you choose to work with professionals or print the custom labels yourself, we recommend that you contact a test run before going all in on the production. Print out a couple of samples to share with your employees or test audience. Conduct a survey to see if the design is well-received by your test audience. Depending on the results, you may want to tweak it a little bit to make it better received.
And that’s all the 5 tips! Following these will help you in finding the ideal product label. While you should follow these tips, we also encourage you to use them together with other strategies. Having different approaches will allow you to come up with better ideas and produce something truly unique as a result.
If you want to see more labels, visit StickerMarket!