With how fierce the competition is in the world of business, building loyalty to your brand has become more important than ever. Having loyal customers who support you is paramount to succeeding, no matter what industry you’re in. There are many methods you can use to organically create loyal customers. One of these methods is through a loyalty programme with The Help of Stickers.
A system like this works by incentivising customers to keep purchasing products from you or using their services. For example, if a customer comes in to order a cup of tea, then you can place a stamp on their cards. Once the card has been filled out, you can give them rewards such as discounts and other small items. Customers will always appreciate receiving something from businesses, no matter how small it may seem.
Today, we’ll discuss how you can start building a reward programme for your customers.
Let’s get started.
Table of Contents
The Help of Stickers
Start Offering Freebies to Customers
As mentioned above, people love receiving free things. No matter how small you think that product is. Giving out rewards for customers who keep purchasing from your store can leave a significant impact on them. If you are having trouble thinking of something to give away, you can relate to the product the customer is already buying.
Here’s an example: A customer is purchasing stationery from you. Adding free stickers can help them customise the stationary even further.
You can also go old school and tally up each person’s purchase with a card. Once the customer has bought the right amount of product, you can include one for free. Once people invest in getting the reward, they’re sure to come back and get it.
Consider Membership Programmes
There are some cases where customers would be willing to pay more if you can provide even better services in return. Think of something like Amazon Prime where the customer gets a lot of benefits for a monthly or yearly membership fee. You need to make it worthwhile for the customer to consider becoming a new member.
Now, this type of approach is far more complicated than the one we’ve shown you earlier. It takes a lot of time and planning to get this one right. If you are just beginning, you may want to start small at first, like offering free shipping and including some exclusive stickers. To entice people even further, you can offer a trial membership trial. This allows customers to get a taste of what you’ve got to offer.
Hold Contest and Giveaways
What do people like as much as getting free stuff? Winning stuff. You can make doing business with your company fun by creating contests and giveaways. Every time a customer purchases something, you can put their names in a big bowl. This incentivises them to keep coming back to the store to get more chances at winning.
Another type of contest that you can do is having clients enter details on a business card and pull a winner each week. This kind of contest can have smaller-scale prizes such as a free meal, gift cards, etc.
Doing these sorts of contests encourages repeat business and builds rapport with your customers.
With a rewards programme in place, your customers will keep coming back to your store! Of course, this isn’t the factor you need to achieve success. You still need to offer high-quality products and services to draw people in. Using this tactic with other marketing methods will allow you to grow your business.
If you want see more stickers, Visit Sticker Market!