In this guide, we will cover the common mistakes that many business owners make when they create a food label for their product.
The Food Labelling is the most scrutinised part of any food product. Humans, by nature, are extremely cautious of the things they eat. So it should come as no surprise that people will take time to look at the product’s label and form an opinion based on what they read and see. The Medicines and Healthcare products Regulatory Agency ensures that each product is safe for the consumer to purchase and enjoy.
Knowing this, many businesses should take the utmost care and caution when making labels for food. However, there are many pitfalls that you can fall into. You will need to know what mistakes to avoid to preserve your image with the customers and make sure that you don’t get in trouble with the Medicines and Healthcare products Regulatory Agency.
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Interchanging Bilingual Information
Consistent information is mandatory on every prepackaged food item. If you have languages other than English on the Food Labelling, you’ll want to ensure that you don’t get it mixed up. For example, if you have an English first, French second instruction structure, then all of the instructions on the packaging should have the same consistency.
You should always keep the information on your products accurate and clear. If your customers become confused, it can lead to your products not being bought. Place all of the details correctly or it can damage the image of your brand. The rule of consistency applies no matter how many languages you decide to use.
Incorrect Ingredient Listing at Food Label
This is another common mistake that many manufacturers often make. Ingredients should always be listed using their common names. Each ingredient must also be listed along with its sub ingredients as well. You should keep in mind that trade names or abbreviations can give your customers the wrong impression and information.
You should be careful if you are using oils in your products. List the specific types of oil you’re using on the Food Label. Placing simple and easy to read information on the sticker allows your customers to avoid any products that they have an allergy to. You can save yourself a lot of trouble by listing the proper ingredients.
Using the Wrong Fonts
The wrong font can obscure important information that you will want your customers to see and notice. You should always be careful when choosing a font as a mistake in this area can be fatal. Information such as the expiry date and even the bar code should be clear as day. Readability should always be your priority during the design process.
Aside from the font, make sure that the other aspects of the Food Label are good too. Check the colour contrast and ensure it’s perfect. Clearly written directions are essential to helping your target market understand the instructions you’ve made. Keep regulations in mind so you don’t commit any violations.
Nutrition Facts Inaccuracies
The best way to avoid this problem from arising is by being honest. You’ll want to use accurate information. Lay all the necessary information on the label to avoid any confusion. Remember nothing is obvious. Failing to accurately capture simple nutritions facts can cause your brand reputation to take a hit.
Making a mistake in this part of the label can be fatal. You may need to come out with a PR statement to assure customers that your products are completely safe.
Sticker labels are essential for communicating important information to your customers and serves as your assurance that your products are safe. The right information on each product can make all the difference. To make labelling easier for you, you can use a roll to make the process even faster.