This guide will help you out. With this, you will gain an idea about what shape and size your stickers should be. 

You may not know it but the shape of your sticker or label can have an incredible impact on your marketing campaign. An inappropriate shape can create the wrong first impression or an unpleasant customer experience. As such, you should keep an eye out when making your sticker designs. Each design choice will matter greatly as you go along.

Diving into it further, certain shapes convey different messages to people. 

Whether you wish to go with a simple design or a more creative route, each label should elevate your product. As there are multiple types of shapes and sizes to choose from, it can be difficult to know what kind you should go with. 

Ideal Sticker Size


When you are ordering a set of custom stickers, selecting the size is part of the process. You’ll want to consider what you’re using the stickers for and where you’ll place them. If you are going to use stickers to decorate the interior of your store, you want to make sure that the sticker is large enough to stand out. The sticker needs to be noticeable so customers and people alike will know what your business is all about.

For stickers intended for personal use, such as one’s being stuck in your car or room, you will need to know the kind of sticker size people commonly use. For example, if your sticker is too big, it may distract other drivers on the road.

Here’s a standard chart of sticker sizes:

  • 10x10mm
  • 30x30mm
  • 50x50mm
  • 60x40mm
  • 100x50mm

It is important to note that the size of the sticker will also depend on the shape of the stickers. Each shape has an ideal size. If necessary, we recommend that you measure the spot you are applying the sticker to.

Optimal Sticker Shapes

You might be asking “What shape goes with what?” It is important to choose shapes that complement your products well. The sticker must have a visual impact in order to maximize the strength of the message. There are many shapes that you can choose from, so make sure you choose carefully. Here are some of the most popular shapes:

Circle types

Circle types – These are ideal for products such as cosmetics and tins. Using these stickers will give your products a classy look.

Oval types

Oval types – When you need something to use for food containers and products, then this is the perfect shape for you to use. An oval-shaped sticker is also suited for bottles and jars.

Rectangle types

Rectangle types – Should your product require multiple texts, you’ll want to go with this type. These kinds of stickers are usually seen wrapped around tubes and bottles. This is made this way so that customers are able to read the details of the product quickly.

Don’t forget that some stickers are specifically used in a brand or industry. So, consult with your designers to see what shape will match your brand and industry.

Sticker Types to Know About 

kiss cut

Aside from shape and size, the type of the sticker is something that you should know about. Kiss-cut and die-cut stickers are the most common types of stickers. The kiss-cut type is normally printed on both vinyl and paper materials. The stickers come out in a variety of different shapes such as circles, ovals, and rectangles.

Die Cut

A die-cut sticker on the other hand is cut depending on the shape of the design. This means that the backing on the stickers matches the shape of the label. You can select between these two depending on your preferences.

The size and shape of your stickers should always depend on your purpose and intent. As you come up with different marketing strategies, don’t hesitate to challenge yourself. Unconventional stickers may catch the attention of people who’ll become important to your business in the near future.

If you want see more sticker shapes, Visit Sticker Market!