Knowing how much or how little details you should add to your business card is one of the keys to success. When it is designed the right way, people will be able to remember you and your company. Having an intriguing card can encourage those who are interested in the products you have to get in touch with you or pay you a visit.
The effect that a business card has cannot be understated. Even in the digital world that we live in today. Whether you have a small or large operation, having one on hand is always a necessity. As this is the first interaction that people have with your brand, you’ll need to knock it out of the park.
In this guide, we will give you tips on what information you should include in each card.
Let’s get into it.
Table of Contents
The Company’s Name
Your company’s name is a key component of your brand’s image. So it is crucial that you don’t forget to include it in your business cards too. You can use different fonts and create spacing in order to make the name stand out. Being remembered by the people that you come across is something that you shouldn’t overlook.
A general rule is that the company’s name should be the biggest text on the card. If your name is already in your logo, then you can just use both of them. Another tip we have is adding the full name of your business so people will know what you’re all about. Here’s an example: Instead of using Burberry, you should use Burberry Groups.
Slogan or Tagline
Most businesses will have a slogan or a tagline. If yours has one, then be sure to include it in your business cards. With only a few words, your business partners and clients will be able to know your company’s identity with just a few words. If you don’t have one yet, you can summarize the services and products you offer in a few words.
Be sure to incorporate the tagline with your designs as well. Making this part pop can draw the attention of different people. Both existing and potential customers should be able to identify your brand immediately based on this alone. Take the time to try different things until you find something that you feel is right and stick to it.
Online and Physical Address in Business Card
Online presence is necessary more than anything. Include your website address to create traffic toward it. The more people that visit your website, the more your business will thrive. Aside from your main website, you can also add your social media accounts to your custom card. When the customer visits your website, they should have a positive experience.
Another address you should include is your physical one. Whether you put it in your HQ or the store will depend on who you’re planning to give the business card to. If you are giving them out to potential customers, then the store is the better option. For business partners and potential investors, you’ll want them to head to your HQ.
QR Code
This one may be a controversial opinion but putting a QR code on the card may provide certain benefits. Should your cards run out of space, you can place a QR code on them instead of the social media pages. You can place this on the back. Aside from leading to your social media pages, it can also lead to your shop showing new customers your recent marketing campaign.
There is plenty more information you can add to your different business cards. Don’t forget that the material will matter. So, don’t hesitate to splurge a little bit and get cards made of premium paper.
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